More closed deals. Less busywork.
AI answers your leads, fills your pipeline, and reminds you who to call. You just show up and close.
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INITE Estate is an AI-first CRM for real estate agencies, developers, and property managers. It connects WhatsApp Business, AI lead scoring, deal pipeline, rental operations, off-plan installments, and a branded agency website in one platform — fully native in English, Portuguese, Spanish, and Russian. 14-day free trial, live in 1 day, no credit card.
Key facts
- Hot-lead first-touch SLA under 5 minutes — leads at score 80+ alert in under 60 seconds.
- WhatsApp Business native — AI drafts replies in 4 languages, agents send in 10 seconds.
- Off-plan installments: milestone schedules, auto late fees, developer dashboard with 90-day cash forecast.
- Owner settlements drop from 5 hours per owner to 8 minutes — itemized PDFs, owner portal included.
- Multi-company architecture — up to 3 brands on Professional, unlimited on Enterprise.
- Branded agency site ships with full schema (LocalBusiness, RealEstateAgent, FAQPage, Property) — citation-ready.
Wired into the tools your buyers and brokers already use
What You Get
Six things that save your team hours every day
Deals on a Board
Drag deals through stages. AI tells you which ones need attention and what to do next. Rent, sale, off-plan — one view.
No Lead Left Behind
New inquiry comes in — AI scores it, assigns it to the right agent, and follows up if nobody responds. You stop losing clients to slow replies.
All Chats in One Place
Client writes on WhatsApp, another on Telegram, third via email — you see them all in one inbox. AI drafts replies. You just hit send.
Replies at 3 AM
Lead writes at midnight? AI answers, books a viewing, sends the listing. You wake up to a booked appointment, not a missed opportunity.
Your Own Website
Listings, agent profiles, contact forms — your agency's website is generated automatically. Clients find you on Google. No developer hire.
Sell Units, Track Money
Add your development, list units, set prices. Buyers pay in installments — you see who paid and who's late. Investors get reports.
Built for the way real estate actually works
WhatsApp-native, lead-scored, deal-pipeline real, owner-settlement automated. Every screen earns its place.
WhatsApp inside the CRM
Real chat, AI-drafted in 4 languages
AI lead score
Hot lead. SLA timer started.
Deal pipeline
Multi-company
Run several brands on one account, each with its own number, site, and books.
Owner settlements
Itemized monthly statement, late fees applied, owner portal — generated in minutes.
Off-plan installments
Milestone schedules, auto late fees, 90-day cash forecast for developers.
How It Works
You'll be up and running today. Seriously.
Connect WhatsApp
Link your number. Leads from WhatsApp, Telegram, and your website start flowing in. AI sorts them for you.
AI Does the Follow-Ups
It texts clients, books viewings, reminds about deadlines. You get a notification when someone's ready to sign.
You Close the Deal
Contract, payment schedule, commission — already filled in. You review, the client signs, money is tracked.
Pick Your Workflow
Same platform — but set up for exactly what your business does
I sell and rent properties
Leads come in, AI sorts them, your agents close deals faster
- AI lead scoring and auto-assignment to agents
- WhatsApp/Telegram omnichannel inbox
- Deal pipeline for rent and sale (kanban board)
- Branded website with property catalog
- Commission tracking and financial reports
I build and sell units
List units, collect installments on time, show investors the numbers
- Development projects with unit inventory and floor plans
- Milestone-based installment payment schedules
- Overdue detection with automatic late fees
- Construction progress vs. sales velocity dashboard
- Investor ROI reporting and settlement payouts
I manage rentals
Collect rent, handle repairs, pay owners — without the spreadsheet circus
- Tenancy lifecycle (active → notice → move-out)
- Automated monthly rent scheduling with pro-rata
- Late fee calculation and overdue rent alerts
- Maintenance request tracking (open → completed)
- Owner settlement reports (income − expenses = payout)
What agencies say after the first quarter
Three teams across three markets, with the numbers they actually saw.
We stopped losing leads at 11pm. AI drafts answer in seconds; an agent reviews and clicks send. Viewings went up by a third without hiring anyone.
Off-plan was a spreadsheet nightmare. Now I see overdue balances by project in real time and the buyers get reminders 7 days before each milestone. Collection went from chaotic to boring.
Owner statements used to eat my Tuesday. Now they generate themselves with itemized maintenance receipts. Owners renew without asking questions.
Simple, Transparent Pricing
Start free, scale as you grow. No hidden fees, no per-contact charges.
Starter
For solo agents and small teams
Up to 2 users
- Up to 50 active listings
- AI lead scoring (hot / warm / cold)
- WhatsApp integration (1 number)
- Deal pipeline with drag-and-drop
- Basic payment tracking
- Email support
Professional
For growing agencies
Up to 10 users
- Everything in Starter, plus:
- Unlimited property listings
- AI auto-responses & conversation summaries
- WhatsApp (3 numbers, 10K messages/mo)
- Contract management with templates
- Full financial tracking & commissions
- API access (5,000 calls/mo)
- Priority email + chat support
Enterprise
For brokerages and developers
Up to 50 users · custom above
- Everything in Professional, plus:
- Investor management & ROI reporting
- WhatsApp (10 numbers, unlimited messages)
- White-label branded platform
- SSO / SAML authentication
- Unlimited API access
- Dedicated account manager
- Custom integrations & on-premise option
All plans include free onboarding, data migration assistance, and email support. Prices in USD.
Why Not Spreadsheets?
See how INITE Estate compares to the tools you're using today
| Feature | Spreadsheets | Legacy CRM | INITE Estate |
|---|---|---|---|
| AI lead scoring | |||
| WhatsApp integration | |||
| Deal pipeline | |||
| Financial tracking | |||
| Investor management | |||
| Multi-company support | |||
| Branded storefront | |||
| Contract management | |||
| Multi-language (4 langs) | |||
| AI auto-responses |
Why AI Matters Here
You lose deals when nobody replies fast enough. You lose money when payments aren't tracked. You lose time copying data between WhatsApp and spreadsheets. This platform does all that for you — so you focus on the people, not the paperwork.
Platform Highlights
Why People Stay
They tried other tools. Here's what they say is different.
It actually does things
Most CRMs show you data. This one answers leads, books viewings, and writes follow-ups on its own. You just check the results.
Works where clients are
Your clients don't use email. They're on WhatsApp. INITE lives there too — plus Telegram, web chat, and yes, email.
Grows with you
Start with one brand. Add another when you're ready. Each gets its own site, team, and numbers. One login for all.
You always know the numbers
Who paid, who's late, what's your commission, what does the investor get. All in one place — no switching to Excel.
Frequently Asked Questions
Everything you need to know before getting started
From the Blog
Operator-grade playbooks for AI lead scoring, WhatsApp ops, and getting cited by AI search.
Try It Free for 14 Days
Agencies in Brazil, Portugal, Thailand, and Argentina are already on INITE. See why.
Get Started
Request a demo or start your free trial
Coverage
Brazil, Portugal, Thailand, Argentina
Telegram
@inite_estateResponse Time
We reply within 24 hours via email or Telegram